Understanding Unifi
Why we exist
What happens when professional stock-pickers can’t find a mutual fund that they can confidently recommend to their friends & family? They make their own.
Over decades, as friends & family constantly sought Mr. Reddy’s advise on mutual funds, he noticed a consistent issue. Because most funds are time/industry/market dependent, investors are forced to be on alert and actively switch between funds as conditions change. Picking the right fund, which should be a onetime decision, became a constant activity, requiring constant investment advise.
He envisioned a simple high-quality buy-and-hold product; one where the fund manager would skilfully re-position the asset-class/sector/size allocation so the investor didn’t have to. Clients could invest with long-term confidence in their investment performance.
Below are the unique things ‘about Unifi’ that enable us to create high-quality mutual funds:
Our Origin
Specialists in active equity & debt investing.
Over the past 23 years, Unifi has focused exclusively on one thing- developing highly specialised asset selection & underwriting skills. Beating equity & debt benchmarks has grown Unifi to become one of India’s most preeminent independent Investment Managers.
Our Performance Culture
Deep, bottom-up proprietary research.
Our goal is simple: the beat the market. At its core, Unifi is nothing more than a team of analysts obsessed with beating the market. Every point of Unifi’s return is hard fought and
won by our investment team every day. Investing is a highly competitive sport and like any professional athlete, we play to win.
Our Owners
100% employee-owned.
Being employee-owned allows us to put investing in long-term client relationships before short term shareholder profits. Crucially, this enables us to put performance before profits by:
- Limiting the size of our funds to match the availability of opportunities in the market.
- Limiting the number of our funds to focus on our performance over launching new NFOs.
An independent stand-alone AMC
Not having national brand or corporate parent makes the performance of our funds and the trust of our clients are the only things that sustain us.
Our Funds
One Focus, One Fund
Unifi only has one equity, one debt & one hybrid fund.
Having one fund brings:
- Focus: Having one fund stems from having one focus- to beat the market. Numerous funds bring distractions.
- It also lets us direct all our best investment ideas into a single high performing fund instead of having to spread them across multiple funds.
- Simplicity: A Unifi client doesn’t have to figure out which of our funds is the ‘good one’.
- Accountability: We reject the “spray and pray” approach of launching dozens of funds and hoping that some perform well.
- We have nowhere to hide.We cannot hide underperformance by closing the fund or launching NFOs.
Our Fiduciary Duty
Strong relationships drive client returns
It is the great MF tragedy that, often, clients underperform their funds due of the client’s poor timing decisions in entering and exiting the fund. At Unifi, it is our fiduciarily duty to give our clients the information 8 they need to make good investment decisions.
Understanding the fund’s strategy, performance and holdings, helps clients invest with confidence and invest long-term. Investment success is then more likely to follow.
Our Client Profile
Partnering with like-minded investors
Successful retirement investing stems from combining the AMC’s deep research capability, and the client’s emotional equanimity across market cycles. It is a true partnership.
We ask that clients only invest with us savings that they are comfortable leaving untouched for several years. Additionally, we politely discourage short-term return-chasers from investing in our funds.
Our Offering
PMS & MF
PMS & MF portfolios differ materially since PMSs are bespoke portfolios whereas MFs are model portfolios. The regulatory requirement of immediate liquidity and the constraints of a model portfolio results in MFs having a much less concentrated portfolio than a PMS account.
Unifi’s History
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Unifi’s History
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2020
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2019
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2018
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2017
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2016
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Leadership team
The mission of Unifi AMC is to create savings instruments that India’s working professionals can confidently rely on to peacefully and successfully invest for their future.
Work at Unifi
Strong investment performance comes not just from constantly being on the lookout for great businesses, it comes from constantly being on the lookout for great investment talent.
Unifi’s Foundation
Supporting causes across health, education, job opportunities, arts, sports and the environment. We use our experience and privilege to help build a secure future for one and all.